For DKMS Africa’s Sunflower Day campaigns, we led the creative direction, designing eye-catching totes, posters, billboards, and 30-second PSAs. The campaigns, under the unifying slogan “United by Hope,” aimed to raise awareness and funds in the fight against blood cancer and disorders. Our vibrant, cohesive designs connected the cause with everyday life, bringing bold colour and energy to both retail and digital platforms, ensuring a wide reach and impactful engagement.